Privacy Policy

Privacy Policy – ​​RECONNECT GmbH /neumuehle-home.de Last updated: November 13, 2025.

Responsible party: RECONNECT GmbH, Schlangenbader Straße 52, 65388 Eltville am Rhein, Germany, Email: service@neumuehle-home.de

2. General Information on Data Processing We process personal data in accordance with the GDPR, in particular Art. 6 para. 1 lit. a, b and f. Data is stored only as long as necessary for the provision of our services, for the fulfillment of contracts, or for compliance with legal requirements. The use of certain analysis and marketing technologies only takes place after consent has been given via our cookie consent banner .

3. Hosting via Shopify Our online shop is operated via Shopify International Ltd. , Dublin, Ireland. Shopify stores personal data in Canada, the USA, and other countries. Data processed via Shopify:

  • Order & Payment Information
  • Usage data
  • IP address
  • Device information
  • Communication via customer accounts
  • Transaction data
  • Shipping & Returns Information

Shopify uses standard contractual clauses pursuant to Article 46 GDPR to ensure an adequate level of data protection. Further information: https://www.shopify.com/legal/privacy Legal basis:

  • Article 6 paragraph 1 letter b GDPR (performance of a contract)
  • Article 6 paragraph 1 letter f GDPR (legitimate interest in secure operation)

4. Collection of personal data We collect:

(a) Data that you provide directly to us

  • name
  • Billing & Shipping Address
  • E-mail address
  • Telephone number
  • Order & Returns Data
  • Account login details
  • News, customer support content

(b) Data that are automatically collected

  • IP address
  • Device type
  • Browser information
  • Referrer
  • Click behavior
  • Session data
  • Cookies & Pixel Tracking Data

(c) Third-party data

  • Payment service provider
  • Shipping service provider
  • Shopify
  • Marketing & Tracking Provider

5. Payment Processing Depending on your selection, payment can be processed via various providers (e.g., Shopify Payments, PayPal, Klarna, credit card). These providers receive the necessary payment and identification data. Legal basis: Art. 6 para. 1 lit. b GDPR.

6. Dropshipping / Transfer to Fulfillment Partners Since we partially operate using dropshipping , we transfer the following data to our fulfillment/dropshipping partners for the purpose of contract fulfillment:

  • name
  • Delivery address
  • Ordered products & quantities
  • Email address (e.g. for shipping notifications)

Legal basis: Art. 6 para. 1 lit. b GDPR (performance of a contract). Payment data will not be shared. Partners process this data solely for order processing.

7. Shipping service providers For shipping purposes, we transmit data to DHL, DPD, UPS or other service providers:

  • name
  • address
  • Possibly email for tracking purposes

Legal basis: Art. 6 para. 1 lit. b GDPR.

8. Cookies & Consent Management We use a GDPR-compliant cookie banner. Analytics and marketing cookies are only activated after consent has been given. Legal basis: Art. 6 para. 1 lit. a GDPR.

9. Analysis and marketing tools

9.1 Google Analytics 4 We use GA4 from Google Ireland Ltd. Among other things, the following data is collected:

  • IP address (truncated)
  • Device information
  • Interactions
  • Usage data
  • Conversion data

Data may be transferred to the USA. Google uses standard contractual clauses pursuant to Art. 46 GDPR. Legal basis: Art. 6 para. 1 lit. a GDPR (consent). Opt-out: Can be revoked at any time via the cookie banner.

9.2 Meta Pixel & Meta Ads (Facebook/Instagram) We use the Meta Pixel :

  • Conversion tracking
  • Remarketing
  • Custom Audiences

Meta Platforms Ireland Ltd. receives:

  • IP address
  • Browser data
  • Pixel ID
  • Interaction and order data (partially hashed)

Meta transfers data to the USA → Standard Contractual Clauses. Legal basis: Consent pursuant to Art. 6 para. 1 lit. a GDPR . Revocation via our cookie banner.

9.3 Google Ads Conversion Tracking The following data is recorded:

  • Clicks
  • Page views
  • Purchases
  • Device information

Google may transfer data to third countries (SCCs). Legal basis: Art. 6 para. 1 lit. a GDPR.

9.4 TikTok Pixel We use the TikTok Pixel for:

  • Conversion tracking
  • Advertising & Optimization
  • Retargeting

TikTok receives:

  • IP address, device ID
  • Clicks, interactions
  • Hash values ​​of emails (if available)

Data transfer to the USA → SCCs. Legal basis: Art. 6 para. 1 lit. a GDPR.

9.5 Pinterest Tag Captured:

  • Page views
  • Purchases
  • Clicks
  • Device & browser data

Data transfers to the USA → SCCs. Legal basis: Art. 6 para. 1 lit. a GDPR.

9.6 Shopify Email We use Shopify Email to send:

  • Order confirmations
  • Transactional emails
  • Newsletter (after consent)

Legal basis:

  • Article 6 paragraph 1 letter b GDPR (transactional emails)
  • Article 6 paragraph 1 letter a GDPR (Newsletter)

10. Your data protection rights You have:

  • Right to information
  • Right to rectification
  • Right to erasure
  • Right to restriction
  • Right to data portability
  • Right to withdraw consent
  • Right to object
  • Right to lodge a complaint with a supervisory authority

For Hesse: The Hessian Commissioner for Data Protection and Freedom of Information (phone & contact details can be found online). Contact for exercising rights: service@neumuehle-home.de

11. International Data Transfer We use providers (Shopify, Meta, Google, TikTok, Pinterest) that process data in third countries. EU Standard Contractual Clauses (SCCs) are used.

12. Data security We implement technical and organizational measures, but cannot guarantee absolute security.

13. Contact RECONNECT GmbH Schlangenbader Straße 5265388 Eltville am Rhein Germany E-Mail: service@neumuehle-home.de